Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries worldwide. In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear. It leads the market in premium health and beauty.
Working with a small number of dedicated regional franchise and joint-venture partners, their success overseas is built on tailoring the core Debenhams proposition to the needs of the local market whilst introducing customers to new brands in an exciting retail environment.
Identifying prospective partners that combine the required technical, professional and managerial competencies with the necessary depth of local market knowledge and know-how is a constant challenge. Getting it wrong is simply not an option, and RMC has helped Debenhams to engage with new markets and prospective partners for a number of years now.
Debenhams works with RMC when launching their business in overseas and RMC has been instrumental in launching Debenhams in Russia, Azerbaijan and the Balkans. By doing so, RMC played an important role in helping Debenhams to win ‘International Growth Initiative of the Year’ at the 2013 Retail Week Awards.
“I have known James Logie and Alex Leftwich of RMC for probably over 25 years. Firstly, as a pragmatic, well connected recruitment company with an excellent grasp of the current talent available in the market place and secondly, and more recently, as a company who can make introductions in chosen International markets where their network stretches.
RMC were instrumental in Debenhams identifying, signing and opening in Azerbaijan and I look forward to working with them in the future on other new markets.”
International Director, Debenhams