Great brands, products, and experiences are always in demand.
And in a world where brands digitally transcend boundaries and connect directly with entirely new customers in unfamiliar markets, that demand is truly global.
But seeing a world of new opportunities is one thing.
Seizing those opportunities is quite another.
Launching a new brand in a foreign market takes thorough planning, bullet-proof strategies, and damn good advice. And that’s where we come in.
We help clients understand global markets for what they really are and develop effective strategies that tackle reality head-on. We prepare them for going to market, making sure they’re match-fit and ready to compete. And through brokering joint ventures, franchises, licensing and distribution deals, we deliver a shared-risk model for global expansion with partners brands can trust.
We also help investors, master franchisees, licensees, distributors to develop their brand portfolios in many of the world’s fastest-growing and most dynamic markets. We create brand management companies from scratch, developing strategy, building the team, securing great brands, making great partners.
This is how we facilitate retail without boundaries:
- Feasibility studies to assess the viability of franchising
- Developing the franchise structure and package
- Operations manuals
- Commercial aspects of the franchise documentation
- Preparing financial models and identifying the resource requirements
- Introducing the franchise package to the clearing banks
- Franchisee training structure
- Territory allocation
- Establishing pilot operations
- Monitoring pilot results and advising consequent improvements
- Reviewing existing network performance
- Franchisee reporting packages
- Marketing the franchise opportunity
- Partner search and selection
- Deal-making and brokerage
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