Zozo: Not fit for purpose
When promising to build a size-free world, seeing is believing.
Essential Questions for Fashion Fit
We are on the cusp of developing the tech that is going to enable us to physically ‘size’ our consumers, but are we actually prepared to handle the results?
Getting the fit down to a science
From reduced costs of production and distribution, through to tighter stock control and fewer returns, the implications of for the fashion industry are enormous… if it works.