A Postcard from Tehran
posted: 12 February, 2014
As some of you may already know, I spent much of last week in Iran where I was speaking at the 4th Iran Retail Conference.
I thought I’d share a few thoughts and reflections with you on what was a pretty extraordinary week.
Firstly, it was an excellent event and staged with impressive levels of presentation, slick execution and delivery. And let me tell you, I’ve been to my share of conferences and I’m hard to please. I was genuinely impressed! The organisers assembled a top-class panel of speakers, so I had to up my game considerably! And there was a full-house audience of well over 200 Retailers, Investors, Real Estate Developers and Entrepreneurs eager to improve their knowledge and share their insights into modern retailing and shopping centre trends.
Secondly, my lasting impression from the trip is that there is immense potential for the Retail and Shopping Centre industries in Iran. There are obviously significant political and structural barriers still to overcome, but the country stands at the threshold of a unique and exciting new era. And I found the Iranian people very keen to embrace this new future.
I have wonderful memories of my week in Iran – most of all, the warmth and friendliness of the Iranian people will always stay with me, and Tehran is a truly amazing and dynamic city. The food is wonderful, the traffic is crazy, and Tehran itself is an intriguing 1980’s time capsule which has taken an alternative route to the 21st century… but it is fascinating, bewildering and always unexpected.
I was energised by the exciting possibilities which lie ahead in Iran, and I would certainly be happy to share my thoughts and experience with you. In the meantime, you can see more of the trip on our Pinterest board @ThisIsRetail. Enjoy!