ThisIsRetail #22
Welcome to ThisIsRetail, your weekly look at some of the more diverse and unexpected stuff influencing the way we buy, sell, and consume in the 21st century.
This week we take a look at the concept of stores as media and of packaging as stores. We're also interested in the nature of commercial authenticity, and why it is that cities like Lucknow, Bogota, and Mexico City are now so important to the music biz.
Be excellent to each other.
The Origins of Hype
Trigger Cities, and the musicians who seek success in unexpected places [Rolling Stone]
The Quest for Identity
Direct to Consumer brands and the age of authenticity [The Drum]
The Value of Experience
Rediscovering the incalculable value of stores as media [Business of Fashion]
Personality
The increasing importance of packaging in the absence of storefronts [Raconteur]
Authenticity
Why brands should be held accountable for their claims [Permanent Style]
Character
How Barnes & Noble are humanising the big-box bookshop [Quartz]
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We see the immense connectivity of the modern world and are hell-bent on enabling our clients to seize the opportunities it presents.
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